Webinar 1: IDENTIFYING KEY TARGETS
- Understanding the major sales channels (Retail, Foodservice and E-commerce)
- Opportunities and challenges of each channel
- Determining which sales channel is optimal for your products
- A sales planning template will be provided to use throughout the course
Developing a focused sales strategy is one of the most important steps in growing your business. In this 4-part webinar series, learn what it takes to create and execute an effective sales plan, starting with identifying sales channels, targeting customers and understanding expectations through planning, execution and performance management. Each session will provide valuable insights and actionable tools to get you started or build upon your current sales plan.